Gridiron Capital, LLC (“Gridiron Capital”) has acquired Vertical Supply Group (“VSG”), a trusted supplier of high-cost of failure, fall protection equipment and arborist tools serving the tree care industry and other work-at-height professionals.
Founded in 1960 and based in Greensboro, NC, VSG is a leading manufacturer, distributor, and direct e-commerce retailer of arborist tools, rescue and fall protection equipment. VSG’s customers include arborists, climbers, technical rescue, and other work-at-height professionals, who depend on VSG’s ropes, technical equipment, tools, and personal protective equipment (“PPE”) to work safely, efficiently, and comfortably high above the ground. VSG boasts an impressive brand portfolio, including Notch Equipment, Sterling Rope, Atlantic Braids, and Rope Logic. VSG is also the exclusive Americas importer and distributor for Silky Saws.
Gridiron Capital is an investment firm focused on partnering with founders, entrepreneurs, and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B and B2C services, and niche industrial segments in the United States and Canada.
EC M&A acted as financial advisor to Gridiron Capital on this transaction.